Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction
Year: 2019
Type: article
Source: Telematics and Informatics
Authors: Silas Formunyuy Verkijika, Lizette De Wet
Institution: University of the Free State
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2943884685