El humor gráfico en la publicidad: la campaña de Kiko da Silva para el Colegio de Dentistas de Pontevedra y Ourense
Year: 2019
Type: article
Abstract: Despite the growing use of humor in advertising, cartoon is not yet common. This article analyzes the campaign that Galician artist Kiko da Silva made for the Dental Association of Pontevedra and Ourense in 2015 to warn population of potential risks of new dental franchised clinics and to promote to «lifelong» dentists as an alternative. We have reviewed some of the literature on humor in advertising, analyzed the two campaign ads and interviewed both the humorist who executed it as advertisers who designed it. It has been concluded that the strips helped to fix the readers’ attention and to make them to reflect on the subject.
DOI: 10.5209/esmp.63717
Institution: Universidade de Vigo
Language: Spanish
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2944137468