Work

Habit as a central concept in marketing

Year: 2019

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593119847251

Author: Mark Tadajewski

Institutions: Royal Holloway University of London, University of York

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2944201783

FWCI: 4.238

Cites: 58

Cited by: 26

Related to: 10