Work

Data-driven decision making: implementing analytics to transform academic culture

Year: 2019

Type: editorial

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-019-00056-5

Authors: Anjala S. Krishen, Maria Petrescu

Institutions: University of Nevada, Las Vegas, Nova Southeastern University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2944336738

Cites: 21

Cited by: 9

Related to: 10