Year: 2018
Type: conference-paper
Abstract: Colour plays an important role in conveying meaning and is today ubiquitous in all forms of visual communication, yet little is known about the relationship between semantic networks and colours.The -colour associations to evaluate their consensus from which a structure would emerge.One hundred and forty-five words were selected from a University undergraduate prospectus and nine colour samples evenly distributed on the colour wheel were used.Eighty-five undergraduate students were asked to indicate which of the nine colours they most associate with each of the 145 key words.A correspondence analysis revealed a three-dimensional structure accounting for 78% of the variance.The two first dimensions provided a triangular arrangement associating colours to semantic categories with green associated to natural environment, red and blue to professional responsibilities and yellow and pink to youth and creativity.
Institutions: Wekerle Business School, University of Leeds
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2944401205