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Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach

Year: 2019
Type: article
Study design: Observational Study
Abstract: This study, derived from campaign communication mediation models, examines how incidental news exposure on social media affects political participation. Analysis of two-wave panel data collected before the 2016 US presidential election shows that incidental news exposure on social media is associated with increases in offline and online political participation (1) through online political information seeking and (2) through online political information seeking and online political expression in serial. Interestingly, results show that incidental news exposure on social media also has a direct negative relationship with offline and online political participation. Implications for the political utility of social media are discussed.
Language: English
Subfield: Communication
Open Access status: gold
Estimated APC paid: $400
OpenAlex ID: W2945816335
FWCI: 19.07
Cites: 45
Cited by: 70
Related to: 10