Building committed online shoppers through shopping goals and switching cost
Year: 2019
Type: article
Study design: Observational Study
Source: Journal of Marketing Analytics
Authors: Ernest Emeka Izogo, Chanaka Jayawardhena
Institutions: Ebonyi State University, University of Hull
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2946384458