An Empirical Study on Factors Affecting Customer Adoption of Virtual Store in Extended Technology Acceptance Model : Focusing on the role of Trust and Playfulness
Year: 2015
Type: article
Source: 한국유통과학회 학술대회 논문집
Authors: Gyu YeolShim, Sang HyunOh
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2947050612