Work

Brand Storytelling and Narrative Advertising

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-9790-2.ch024

Author: Özlem Akgüç Çetinkaya

Institution: Ondokuz Mayıs University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2947636471

FWCI: 3.597

Cites: 16

Cited by: 5

Related to: 10