Work

Narrative Adverting and Multi-Platform Storytelling

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-9790-2.ch016

Authors: Kenneth C. C. Yang, Yowei Kang

Institutions: The University of Texas at El Paso, National Taiwan Ocean University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948013602

FWCI:

Cites: 32

Cited by: 1

Related to: 10