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The Wolfville Magic Winery Bus: a grounded theory approach to understanding the consumer view of winescape

Year: 2018

Type: article

Abstract: The tourism literature uses two perspectives to understand the wine tourism, the micro approach (an individual winery) and the macro approach (the winery area/region). This study reveals the important role played by tour guides in linking the micro and macro perspectives, creating a social environment and mediating the winery experience.

Source: Saint Mary's University Institutional Repository (Saint Mary's University)

Authors: Jenna Robertson, Donna Sears, Terrance G. Weatherbee

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2948072764

FWCI:

Cites:

Cited by: 1

Related to: 10