Work

Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Year: 2019

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/0743915619858939

Authors: Daniel Nunan, MariaLaura Di Domenico

Institutions: University of Surrey, University of Portsmouth

Language: English

Topic: Technology Use by Older Adults

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2948554451

FWCI: 22.69

Cites: 100

Cited by: 103

Related to: 10