Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks
Work
Year: 2014
Type: article
Abstract: Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independen... more
Institutions Chinese Academy of Sciences, Fudan University, Nankai University, Tsinghua University, Microsoft Research (United Kingdom)
Cites: 24
Cited by: 249
Related to: 10
FWCI: 6.578
Citation percentile (by year/subfield): 99.98
Topic: Web Data Mining and Analysis
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze