Work

Buy This Book: Studies in Advertising and Consumption

Year: 1997

Type: article

Authors: Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2949698239

FWCI: 28.19

Cites:

Cited by: 169

Related to: 10