Work

Social Media Communication of Public Sector Organizations

Year: 2019

Type: conference-paper

Abstract: In this paper, we analyze Twitter and Facebook posts of nine organizations operating in different domains of public service in Northeast United States. The study objective is to compare and contrast their message content, sentiment and communication on social media. We discover that sentiment and frequency of messages on social media is indeed affected by nature of organization’s operations. We also discover that organizations either use Twitter for broadcasting or one-to-one communication with citizens. Findings from this study can be used by public organizations to improve their social media communication strategy.

Source: Annual International Conference on Digital Government Research

DOI: 10.1145/3325112.3325253

Authors: Ussama Yaqub, Soon Chun, Vijayalakshmi Atluri, Jaideep Vaidya

Institutions: Lahore University of Management Sciences, City University of New York, Rutgers, The State University of New Jersey

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2950899770

FWCI:

Cites: 28

Cited by:

Related to: 10