Work

The Marketing Effects of Virtual Reality Experiences on promoting tourism destination

Year: 2019

Type: article

Abstract: The author has been teaching at the Department of Leisure and Recreation Management, school of Tourism, Ming Chuan University, Taiwan since graduating from Michigan State University in 2003. The author research areas are tourist wayfinding behavior, tourism encounter behavior and VR marketing effects.

Source: Scholarworks (University of Massachusetts Amherst)

Author: Hsuan Hsuan Chang

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2951374994

FWCI:

Cites: 34

Cited by: 1

Related to: 10