Year: 2019
Type: article
Abstract: Adventure tourism as a sub-sector of the tourism industry has been growing substantially in scope and significance throughout past decades and is forecasted to continue to expand. Despite its increasing importance, an understanding of what constitutes adventure tourism is lacking. As it ultimately comes down to the individual consumer’s perspective what adventure tourism is, this paper proposes a new consumer-based conceptualisation that highlights dimensions (intrinsic components) of an adventure tourism experience, such as physical activity, risk or exposure to nature. These dimensions are in turn based on indicators (personal attributes) that influence adventure tourism perception, such as previous experience, sensation seeking or risk perception. The proposed model serves as a blueprint for future research on the consumer perception of adventure tourism and represents a basic framework of how the complex sphere of adventure tourism can be conceptualised.
Authors: Ingo Janowski, Ina Reichenberger
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2951633039