Towards a Framework for the Evaluation of Mobile Payments Integration
Year: 2011
Type: conference-paper
Abstract: This paper derives a theoretical framework for consideration of both the technologically\ndriven dimensions of mobile payment solutions, and the associated value proposition for customers.\nBanks promote traditional payment instruments whose value proposition is the management of risk for\nboth consumers and merchants. These instruments are centralised, costly and lack decision support\nfunctionality. The ubiquity of the mobile phone has provided a decentralised platform for managing\npayment processes in a new way, but the value proposition for customers has yet to be elaborated\nclearly. This inertia has stalled the design of sustainable revenue models for a mobile payments\necosystem. Merchants and consumers in the meantime are being seduced by the convenience of online\nand mobile payment solutions. Adopting the purchase and payment process as the unit of\nanalysis, the current mobile payment landscape is reviewed with respect to the creation and\nconsumption of customer value. From this analysis, a framework is derived juxtaposing customer\nvalue, related to what is being paid for, with payment integration, related to how payments are being\nmade. The framework provides a theoretical and practical basis for considering the contribution of\nmobile technologies to the payments industry.
Institutions: University College Cork, Copenhagen Business School
Language: English
Domain: Social Sciences
Open Access status: green
Award: G7329379198
OpenAlex ID: W2952183552