Year: 2019
Type: article
Abstract: The academic major of community manager is scarcely present in the curricula of Communication degrees, despite the growing importance of social media as a source of employment and the fact that 75% of the job offers that include community manager tasks have a profile that is exclusive and different from those of other jobs in the digital area. Based on a sample of 731 employment offers with community manager tasks published in domestika.org, the main job portal specializing in this sector, an analysis of this professional profile has been made during the decade 2009-2018. The management of social media is no longer the sole domain of programmers and web designers. In fact, this position has experienced a transformation into a professional Communication profile, and each year more competencies and skills are demanded of the community manager, yet within a context of greater job instability. Furthermore, this position seems to be evolving toward the management of influencers.
Source: El Profesional de la Informacion
Authors: Luis Mañas-Viniegra, Isidro Jiménez-Gómez
Institution: Universidad Complutense de Madrid
Language: Spanish
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W2952861938