Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?
Year: 2019
Type: article
Source: Industrial Marketing Management
Authors: Vania Sena, Sena Ozdemir
Institutions: University of Essex, Coventry University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2953348306