Work

Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation

Year: 2019

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2019.1635188

Author: Jacqueline Lynch

Institution: University of Westminster

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2953579158

FWCI: 3.457

Cites: 87

Cited by: 33

Related to: 10