Work

Multi-sided platforms in B2B contexts: The role of affiliation costs and interdependencies in adoption decisions

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.07.001

Authors: Patrick Loux, Mathilde Aubry, Sébastien Tran, Emmanuel Baudoin

Institutions: EM Normandie Business School, Métis-Lab, Pôle Léonard de Vinci, Université Paris-Saclay, Laboratoire en Innovation, Technologies, Economie et Management, Institut Mines-Télécom Business School, Université d'Évry Val-d'Essonne

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: Région Normandie, European Regional Development Fund

OpenAlex ID: W2958729941

FWCI: 9.227

Cites: 71

Cited by: 55

Related to: 10