Work

When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers

Year: 2019

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-019-00672-8

Authors: Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, Son K. Lam

Institutions: Oklahoma State University, Iowa State University, University of Missouri, University of Georgia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2959974865

FWCI: 5.26

Cites: 81

Cited by: 31

Related to: 10