Work

What happens after a crowdfunding campaign?

Year: 2019
Type: book-chapter
Abstract: The authors ask the question: What happens after a crowdfunding campaign? They argue that ‘success’ in the crowdfunding context is often defined as raising funds in a crowdfunding campaign, but although this is an important milestone, it only represents a beginning of building a viable business. This chapter reviews what is known about firms and projects after they have successfully raised funds (or failed to raise funds) on crowdfunding platforms.
Language: English
Open Access status: bronze
OpenAlex ID: W2960052839
FWCI: 22.53
Cites: 57
Cited by: 38
Related to: 10