Work

Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising

Year: 2018

Type: conference-paper

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Lana Mulier, Iris Vermeir, Hendrik Slabbinck

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2960915469

FWCI: 1.785

Cites:

Cited by: 1

Related to: 10