Year: 2019
Type: article
Abstract: The paper sets out to offer understanding into the 'disruptiveness' of technology.Termed disruptive technologies, the discourse was situated and discussed within the context of the influence of new media technologies on media practice and management.The study examines the concept of technology as well as x-rays the implication of the activities of the new media technologies in media practice and management.It opines that the emergence and development of new media technologies generate changes that present opportunities and challenges to media practice and management.Particularly, the discourse recognizes the new ways and manners in which the activities of these media technologies are creating new jobs and tasks; that ultimately require new skills to harness and manage.It also considers the threats faced by the traditional media and argues that the management needs strategic thinking that recognizes and appreciates the impact of new media technologies on traditional media in other to develop managerial capabilities that would cushion and complement the technological effects on them.The paper is a conceptualized discourse; conducted by interpreting literature with shared research interest.As technology and people can mutually influence each other; to shape the society they operate in, this discourse presents insight to the media management on typical changes occurring in businesses as a result of the presence of new media technologies.This potentially prepares management on strategy required to harness technological gains to achieve organizational aims and build robust business environment.
Author: Nelson Obinna Omenugha
Institution: Xi’an Jiaotong-Liverpool University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W2961165315