Work

Exploring the role of decision-making factors in international student marketing engagement

Year: 2019

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2019.1638483

Authors: Thuy Nguyen, Qin Sun, Gopala Ganesh

Institutions: Midwestern State University, California State University, Northridge, University of North Texas

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2961480419

FWCI: 1.753

Cites: 44

Cited by: 17

Related to: 10