Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages
Year: 2019
Type: article
Source: Journal of Business Research
Institutions: Swinburne University of Technology, Curtin University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2961941848