Work

Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people

Year: 2019

Type: article

Abstract: Evidence on the effectiveness of health promotion interventions is mixed, especially in terms of the magnitude of their impact and long-term adherence. This paper proposes a comprehensive approach informed by behavioural economics of developing behavioural change programmes, which is designed to educate, activate, engage and empower people by taking into consideration individual and social mechanisms. Three applied pilots and their results are presented in order to illustrate the approach using cognitive and social mechanisms to lead to better health outcomes, individually and community-wide. More research is needed to explore levers and barriers for the systemic adoption of this framework in implementing health promotion interventions.

Source: Behavioural Public Policy

DOI: 10.1017/bpp.2019.19

Authors: FRANCESCA PENNUCCI, SABINA DE ROSIS, ANNA MARIA MURANTE, SABINA NUTI

Institution: Scuola Superiore Sant'Anna

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

Estimated APC paid: $2,980