Work

Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2019.1639589

Author: George Kofi Amoako

Institution: Central University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964093471

FWCI: 4.909

Cites: 83

Cited by: 32

Related to: 10