Work

Cognitive and emotional resistance to innovations: concept and measurement

Year: 2019

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2018-2092

Authors: Cristiano A.B. Castro, Felipe Zambaldi, Mateus Canniatti Ponchio

Institutions: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Escola Superior de Propaganda e Marketing

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964519580

FWCI: 2.666

Cites: 65

Cited by: 34

Related to: 10