Work

In Search of a New Logic for Marketing: Foundations of Contemporary Theory

Year: 2008

Type: article

Author: Christian Grönroos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965306317

FWCI: 23.71

Cites:

Cited by: 79

Related to: 10