Work

Exploring museum service experience using gamification-based personas with distinct motivations

Year: 2019

Type: conference-paper

Abstract: In the context of museums facing challenges from the cultural and leisure market, a desirable experience that can be tailor-made for different type of visitors can serve as an indicator to measure brand equity. To explore the museum service experiences, the Bartle Test of Gamer Psychology was introduced for identifying personas representing different visitors’ motivations to visit the museum. With the personas being recruited, this study will employ the adapted rapid ethnography as the research approach to gain in-depth and detailed insights into the perceptions from the user’s perspective.

Source: IOP Conference Series Materials Science and Engineering

DOI: 10.1088/1757-899x/573/1/012020

Authors: Shunli Liu, Muhammad Zaffwan Idris

Institution: Sultan Idris Education University

Language: English

Topic: Museums and Cultural Heritage

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2965405428

FWCI: 5.234

Cites: 11

Cited by: 4

Related to: 10