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Cross-cultural communication in the digital age

Year: 2019

Type: article

Abstract: This study explores the impact of digitalization on cross-cultural communication processes. A sample consists of 393 young adults (aged under 30 years) from seven countries (Bulgaria, Egypt, Germany, Morocco, Portugal, Romania, Ukraine) representing different regions in Europe and Africa. The results indicate that new generations (Millennials and Generation “Z”) are highly interested in cross-cultural communication; they believe that digitalization significantly simplifies cross-cultural communication processes including facilitating language barriers problems. The discussion of the findings includes the analyses of opportunities provided by new technologies in the era of digital globalization.

Source: Estudos em Comunicação

DOI: 10.25768/fal.ec.n28.a05

Authors: Lifintsev, Denys, Wellbrock, Wanja

Institutions: Kyiv National Economic University named after Vadym Hetman, Heilbronn University

Language: English

Topic: Language, Communication, and Linguistic Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2965893085

FWCI: 5.296

Cites: 21

Cited by: 34

Related to: 10