Who “greens” the field? an examination of donor characteristics and motivations at a division I athletics institution
Year: 2019
Type: article
Study design: Observational Study
Abstract: This paper examines athletics donors' characteristics and motivations at a metropolitan Division I university.A volunteer survey consisting of 32 questions to donors of a Division I athletics institution was administered via email.The survey was sent to 2,228 donors and was made available and open for one month (30 days), with email reminders sent to donors.A total of 228 donors completed the survey, nearly a 10% response rate.The survey was analyzed using statistical and observational methods to determine the donor characteristics and their motivations to give to the institution.Results show gender, race, income level, and alumni status influence the donors' decisions to donate to the institution.Primary motivation to donate was affinity to the overall institution, not specifically athletics, which differs from previous research.Conclusion and the implications for future research are provided.
Source: Sociology International Journal
Authors: Mitsunori Misawa, Adam G Walker
Institutions: University of Tennessee at Knoxville, University of Memphis
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2966455445