Work

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Year: 2019

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/s41267-019-00259-z

Authors: Ofer Mintz, Imran S Currim, Jan-Benedict E M Steenkamp, Martijn de Jong

Institutions: University of Technology Sydney, University of California, Irvine, University of North Carolina at Chapel Hill, Erasmus University Rotterdam

Language: English

Topic: Accounting and Organizational Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2968435130

FWCI: 3.647

Cites: 122

Cited by: 26

Related to: 10