Work

An examination of the role of internal brand management: impact of contractual models

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2019.1650155

Authors: Bonhak Koo, Catherine Curtis

Institution: Oklahoma State University

Language: English

Topic: Job Satisfaction and Organizational Behavior

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2969092871

FWCI: 3.153

Cites: 80

Cited by: 21

Related to: 10