Work

Improving Marketing Strategies for Private Labels of Malvazija Istarska Wines

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-7998-0257-0.ch002

Author: Anita Silvana Ilak Peršurić

Institution: Institute of Agriculture and Tourism

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969231065

FWCI: 1.854

Cites: 31

Cited by: 1

Related to: 10