Work

The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.08.015

Author: Itzhak Gnizy

Institution: Ono Academic College

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969719242

FWCI: 7.689

Cites: 68

Cited by: 59

Related to: 10