Work

B2B marketing renaissance in business schools

Year: 2019

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-06-2019-0308

Author: Roberto Mora Cortez

Institution: University of Southern Denmark

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970433723

FWCI: 2.102

Cites: 34

Cited by: 12

Related to: 10