Work

Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.07.010

Authors: Zsófia Tóth, Marzena E. Nieroda, Bernadett Koles

Institutions: University of Nottingham, University of Manchester, École Supérieure de Commerce de Rennes

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: University of Manchester, University of Nottingham

OpenAlex ID: W2970912966

FWCI: 7.018

Cites: 150

Cited by: 35

Related to: 10