Work

Two decades of research on nation branding: a review and future research agenda

Year: 2019

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-01-2019-0028

Authors: Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui Wu

Institutions: University of Hartford, University of Puerto Rico System, The University of Texas Rio Grande Valley, Providence University

Language: English

Topic: European Cultural and National Identity

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2971067225

FWCI: 49.22

Cites: 75

Cited by: 364

Related to: 9