Work

Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets

Year: 2019

Type: book-chapter

Source: Palgrave studies of internationalization in emerging markets

DOI: 10.1007/978-3-030-24482-8_4

Authors: Tiina Leposky, Ahmad Arslan, Desislava Dikova

Institutions: University of Vaasa, University of Oulu, Vienna University of Economics and Business

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W2972045655

FWCI: 5.019

Cites: 112

Cited by: 7

Related to: 10