Year: 2019
Type: article
Abstract: Purpose This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty. Design/methodology/approach To show how the model works, two pseudo cases are presented. Findings This model encourages researchers to conduct more interdisciplinary research and collaborate with researchers from diverse backgrounds. Because the model includes publication attributes identified by researchers in the publication processes, it allows researchers to strengthen their brand equity score or performance. Practical implications The model is applicable not only to the fields of hospitality and tourism but also to other disciplines. Originality/value As one of the first studies in the field, this research introduces a holistic model to rank and evaluate researchers’ performance.
Source: Tourism Review
Authors: Mehmet Ali Köseoglu, Fevzi Okumus, Roya Rahimi
Institution: Hong Kong Polytechnic University
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2973015422