Design for the Marketing Mix: The Past, Present, and Future of Market-Driven Engineering Design
Year: 2019
Type: article
Source: Journal of Mechanical Design
DOI: 10.1115/1.4045041
Authors: Joseph A. Donndelinger, Scott M. Ferguson
Institutions: Baylor University, North Carolina State University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
Funder: National Science Foundation
OpenAlex ID: W2977836167