Work

Personal Trust Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India

Year: 2019

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Author: Balakrishnan Menon

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978102774

FWCI: 0.145

Cites: 29

Cited by: 3

Related to: 10