Work

Impact of Positioning and Sex-Role Identity on Women’s Responses to Advertising

Year: 1991

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1991.12466775

Author: Lynn J. Jaffe

Institution: Northeastern University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2979004145

FWCI: 3.04

Cites: 20

Cited by: 57

Related to: 10