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What the hack? A growth hacking taxonomy and practical applications for firms

Year: 2019

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2019.09.001

Authors: René Bohnsack, Meike Malena Liesner

Institution: Universidade Católica Portuguesa

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979410366

FWCI: 4.609

Cites: 14

Cited by: 73

Related to: 10