Work

Product radicalness and firm performance in B2B marketing: A moderated mediation model

Year: 2019

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2019.08.013

Authors: Antonio Carmona-Lavado, Shanthi Gopalakrishnan, Haisu Zhang

Institutions: Universidad Pablo de Olavide, New Jersey Institute of Technology

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Ministerio de Economía y Competitividad

OpenAlex ID: W2979600753

FWCI: 7.689

Cites: 90

Cited by: 40

Related to: 10