Work

Positioning strategies for branding services in BoP markets

Year: 2019

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781351038065-2

Authors: Charles Blankson, Stanley Coffie

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979868613

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Related to: 10